Fashion is more than fabric – it's a feeling, a story, a heritage.
At Viraasat – The Vibe of India, we bring the soul of Indian tradition into modern wardrobes, so you can celebrate who you are, wherever you are.
Founded in Winnipeg, Canada, Viraasat was created with a vision: to connect the rich artistry of Indian ethnic fashion with today's global lifestyle. For the Indian community abroad, our collections feel like home. For those discovering Indian fashion for the first time, it's a journey into timeless elegance.
We exist to celebrate culture, identity, and self-expression through clothing. Every piece in our store reflects the vibrancy of India, reimagined for the modern world.
Festive, graceful, rooted in tradition.
Everyday chic with ethnic flair.
Handcrafted elegance to complete your look.
From casual gatherings to weddings and grand celebrations.
Each item is carefully chosen for its quality, craftsmanship, and authenticity – because we know your outfit should make you feel special.
Authentic Indian designs with a modern edge
Premium fabrics and detailing
Global shipping across Canada, USA & beyond
Customer-first experience – because you're not just buying fashion, you're joining a family
We don't just sell clothes – we carry heritage, memories, and joy. With Viraasat, you don't just wear fashion, you wear the vibe of India.
Whether you're an Indian abroad missing the touch of home, or someone who simply loves the beauty of Indian culture, Viraasat welcomes you.
Viraasat – The Vibe of India, now closer to you.
